Your photos as a commodity
Free storage is rarely free. Large tech companies use what you store to create profiles and improve their services.
1
Consider a family with two parents and two teenagers. Each phone automatically uploads photos to its own folder on the workplace. You place holiday photos in a shared album, so everyone can see them, including grandparents via a link.
2
The family calendar is on everyone's phone: sports training, dentist appointments and birthdays all in one place. Important documents like passport copies, insurance policies and warranty certificates are stored in a protected folder.
3
Switching from iPhone to Android? Just install the app, log in and everything is there again. Your data belongs to you, not to the phone brand.